Finally, a Simple and Effective Way to Increase the ROI of Your Contextual Pay-Per-Click Campaigns and Significantly Lower Your Cost Per Acquisition

Introducing ContentCleanser^TM a proactive solution for increasing the ROI of your PPC campaigns and reducing your cost per acquisition.

ContentCleanser increases the return on investment (ROI) of your pay-per-click campaigns on Google’s Content Network and Yahoo’s Search Marketing Content Match. It does this by identifying and preventing your ads from appearing on contextually irrelevant sites and made-for-ads sites. As a result, paid clicks are more likely to convert into leads and sales, lowering your cost per acquisition and the number of fraudulent clicks your ads receive is reduced.

How Bad is Click Fraud?

According to a recently published Q3 2007 report by Click Forensics on Silicon Alley Insider, overall click fraud on Google and Yahoo's contextual advertising networks was 28.1%. That’s it's highest rate ever and up from 25.6% in Q2 of 2007. They also state that over 60% of the traffic generated from parked domains and made-for-ad sites that display either Google or Yahoo paid ads were click fraud. These staggering statistics show a trend that is increasingly getting worse.

Automated Content Network Management

Our proprietary solution can automatically review each referring content network site for contextual relevance and conversion performance and determine whether your ads should appear there. This time saving process automates the tedious task of determining which individual sites to exclude due to poor performance or low quality traffic.

Currently, Google offers unlimited site blocking and Yahoo allows up to 250 sites to be blocked.

Contextual Ads Perfom Better On Contextually Relevent Pages

A 2007 study by OTX published on BizReport.com, indicates ads that are contextually relevant to the content of the page outperform ads that are not relevant.

According to Anand Subramanian, CEO of ContextWeb, "This study demonstrates that context definitely matters, and selecting the page where the online advertising appears is much more important than simply selecting an appropriate website."

ContentCleanser will automatically identify any non-contextual pages where your ads have appeared, so you can block the sites from ever showing your ads on those pages again.

Amazing Results!

The results we've seen so far have been astonishing. Many companies steer clear of the Content Network because of the huge number of junk websites and the high volume of poor quality clicks they generate. Yet the Content Network can often double the number of leads and sales you receive from PPC each month. Clients participating in the ContentCleanser beta have seen increases of up to 120% in the number of leads or sales they are able to generate from AdWords each month. Moreover, the quality of those leads or sales, once ContentCleanser’s filtering has been applied, is roughly the same as for clicks from Google Search, but the cost is much, much lower -- typically 1/3 to 1/2 of the cost per click from Google Search.

The amount of money that ContentCleanser can save you varies, and is proportional to how much you spend on the Content Network. Early results in our Beta program show savings of up to 58% in the cost per acquisition on the Content Network after applying the ContentCleanser filter. If you spend or anticipate spending at least $1000 per month on Google's Content Network, then you really should give ContentCleanser a try.

Join Our Beta Program

ContentCleanser is currently in Beta release. Please note that our Beta program has limited space available. If you are interested in trying ContentCleanser for yourself, or for a client (if you are an agency) we recommend that you respond now.

Please click here to request more information or select the button below.